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BH Coaching is a coffee education and certification system. It was built for coffee educators, ASTs, schools, roasteries and anyone who sells or provides education to coffee professionals or enthusiasts.

Education & certification

We give you modern barista courses and certifications with worldwide relevance, to improve profitability and reduce workload for coaches (that’s you!), to help students learn more, be better at their work and get paid fairly!

Here’s how it works with our flagship certification, Barista One and it’s counterpart for filter coffee, known as Percolation

BH has developed the online educational content and testing criteria, in collaboration with World Barista Champion Gwilym Davies and, together with an international team of beta testers.

As a Coach, when you enrol a student they will navigate through the online content

first, even completing a quiz to ensure they’re up to speed before they arrive in your training room. We want to save you from having to say the same thing — every day.

If needed, coaches can retest students’ weaknesses towards the end of the session, a kind of built-in re-sit.

Coaches enter student scores into our web app, and a grade is awarded. Our digital certificates are automatically generated for emailing and printing (the certificates are 100% unfakeable and verifiable for employers).

Courses and certifications will be sold by Coaches directly to their students, given to employees by chains, or gifted to clients by roasteries.

We give you modern barista courses and certifications with worldwide relevance, to improve profitability and reduce workload for coaches (that’s you!), to help students learn more, be better at their work and get paid fairly!

Here’s how it works with our flagship certification, Barista One and it’s counterpart for filter coffee, known as Percolation

BH has developed the online educational content and testing criteria, in collaboration with World Barista Champion Gwilym Davies and, together with an international team of beta testers.

As a Coach, when you enrol a student they will navigate through the online content first, even completing a quiz to ensure they’re up to speed before they arrive in your training room. We want to save you from having to say the same thing — every day.

If needed, coaches can retest students’ weaknesses towards the end of the session, a kind of built-in re-sit.

Coaches enter student scores into our web app, and a grade is awarded. Our digital certificates are automatically generated for emailing and printing (the certificates are 100% unfakeable and verifiable for employers).

Courses and certifications will be sold by Coaches directly to their students, given to employees by chains, or gifted to clients by roasteries.

The business model

We don’t touch your revenue. Instead we charge a simple monthly fee per coach; one that could be easily covered by selling just a couple of courses. Sounds pretty great, right? We really believe this kind of educational model could change the game, and we hope you see the potential in it too!

BH Coaching has a monthly fee of USD$99 per coach. This might seem higher than something like an AST but it’s actually dramatically lower. There’s no signup fee, and no per-student certification fee. Teach one student a month and your membership is paid for!

We’ve built an extremely modern and relevant basic barista course and certification, in collaboration with a worldwide group of coffee legends. After that will come frequent updates and new courses.

If you’re a school or educator, you’ll be able to sell BH courses directly to your students and keep all the revenue.

If you’re a roastery or chain, you’ll be able to provide BH courses to your clients and employees via an in-house coach.

We want educators and schools to spend less time and make more money. We also want them to develop stronger relationships with students and help them learn more.

We want roasteries and chains to spend less time developing and delivering arbitrary coursework. We also hope to improve staff retention and make hiring easier!

New coaches will receive a one month free trial of the BH Coaching subscription and will access the BH Basecamp — our intranet for coaches. 

We don’t touch your revenue. Instead we charge a simple monthly fee per coach; one that could be easily covered by selling just a couple of courses. Sounds pretty great, right? We really believe this kind of educational model could change the game, and we hope you see the potential in it too!

BH Coaching has a monthly fee of USD$99 per coach. This might seem higher than something like an AST but it’s actually dramatically lower. There’s no signup fee, and no per-student certification fee. Teach one student a month and your membership is paid for!

We’ve built an extremely modern and relevant basic barista course and certification, in collaboration with a worldwide group of coffee legends. After that will come frequent updates and new courses.

If you’re a school or educator, you’ll be able to sell BH courses directly to your students and keep all the revenue.

If you’re a roastery or chain, you’ll be able to provide BH courses to your clients and employees via an in-house coach.

We want educators and schools to spend less time and make more money. We also want them to develop stronger relationships with students and help them learn more.

We want roasteries and chains to spend less time developing and delivering arbitrary coursework. We also hope to improve staff retention and make hiring easier!

New coaches will receive a one month free trial of the BH Coaching subscription and will access the BH Basecamp — our intranet for coaches. 

Ready to apply?

If you want to become a BH Coach, add your name and email address to the BH Coaching waiting list at the bottom of this page. We will send you all the info you need to put together a successful application. Successful applicants will have proven their abilities as baristas, teachers, mentors and business managers. 

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